The 12-Second Sequence™
Shrink Your Waist in Just 2 Weeks.

Breakthrough research has confirmed that resistance training is the most effective solution to burning belly fat. Jorge's revolutionary home-based method will flatten your belly in only 20 minutes, twice a week. Includes over 16 workout options perfect for home and the gym. Also includes a bonus "weight-free" routine for hotels.

“Here’s the big secret laid bare . . . you can’t lose weight without building muscle, so follow Jorge’s recommendations.”
—Dr. Mehmet Oz, author of YOU: On a Diet

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Watch Jorge Cruise show TODAY anchor Meredith Vieira his 12-Second method to getting fit and rid of flab fast.

The 12-Second Sequence™ Journal

The essential companion to the New York Times Bestseller. Track all your workouts and eating.

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The 3-Hour Diet™
Lose up to 10 Pounds in Just 2 Weeks.

Forward by David Katz, M.D. Yale University School of Medicine

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Click here for our Cookbook
Click here for our Fast Food guide
Click here for our Spanish Edition

8 Minutes in the Morning®

Our original general fitness (non-belly fat) book.

"A must for anyone trying to lose weight and get in shape. It works!"
— Denise Austin, Host of Lifetime TV’s Daily Workout

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Read about it from the CBS Early Show.